Tag: marketing

All the articles with the tag "marketing".

• Hermès after the apocalypse–4 types of performance for consumer products

  Published: Jan 14, 2015 |  at  03:22 PM

  Disruption theory as applied to consumer brands generally and luxury brands in particular.

• Brand as a lighthouse

  Published: May 15, 2014 |  at  10:27 AM

  A good brand acts as a beacon when you are lost in a sea of competing marketing messages.